Yes, they can (for major releases)
This fight was over in the 1st round Just a few weeks ago, the blockbuster Batman v Superman: Dawn of Justice set a number of box office records during its opening weekend, grossing more in its first few days than any other March release in history (or any other Warner Bros. film, period). The following week, it made headlines in the industry press for more dubious reasons: the film’s domestic receipts plummeted 69.1% in its second weekend.
It turns out that Batman v. Superman just wasn’t a very good movie; critics gave the film lackluster or even scathing reviews upon its release. So was the film’s second-weekend failure predictable? Do bad movies perform worse at the box office than good movies?
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